In a bid to boost its subscribers base in India and target the youth, telecom operator Uninor has launched a new scheme under which it offers unlimited access to Facebook and WhatsApp for Rs. 15 per month. Uninor hopes the new scheme will help boost its data users and revenue in 2014.
The new scheme also marks change in Uninor's Internet strategy – shifting from volume based Internet offerings (MB and GB offerings) to service based Internet offerings.
Uninor's new schemes are branded as the “Sabse Sasta Facebook” and “Sabse Sasta Whatsapp”. The scheme gives subscribers unlimited access to these services at one fixed charge for a period ranging from 1 hour to 1 month.
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