NOKIA LAUNCHES DIABETES MHEALTH INITIATIVE

Nokia India, in association with Arogya World, a US
based non-profit organization has announced a major
diabetes prevention mobile health initiative in India
that would offer messages about the diabetes
awareness and prevention. 50 million people in India
live with the disease but 80% of diabetes cases can be
prevented by taking preventive measures.
The Nokia Life Tools consumers could receive these
messages for free for the first 6 months and could pay
a nominal fee to receive it further for up to 2 years.
Messages will be delivered as text message alerts,
twice a week, in 12 different languages commonly
used in India. Nokia aims to reach 1 million consumers
in the next 2 years both in rural and urban India.
Nokia aims to widen consumer’s access towards critical
health improvement information. Nokia Healthcare
services now offer precautionary information in the
areas that include, Mother and child: Pregnancy advice
and Childcare advice, Health and fitness: Men’s health
and Women’s health and Health topics: Respiratory
health, Healthy heart and Diabetes.