100 SMS PER DAY LIMIT COMES INTO EFFECT

The Telecom Regulatory Authority of India (TRAI) has
imposed the restriction of 100 SMS/ day per SIM from
today (27.09.2011) to prevent pesky marketing SMS.
Now they haveexcluded the service providers, DTH
operators, e-ticketing agencies, social networking sites
and directory service agencies from the limit. This
would let these providers to serve the people without
any problem.
The list of excluded providers include, Dealers of the
Telecom Service Providers and DTH Operators for
sending request for electronic recharge on mobile
numbers, e-ticketing agencies for responding to e-
ticketing request made by its customers, The social
networking sites like Facebook, Twitter, Orkut,
LinkedInand GooglePlus based on their verifiable
options, Agencies providing directory services like
Justdial, Zatse, Callezee, Getit and Askme. However it
is not clear that if banks who sends the details of the
customer’s transaction, are excluded from this list.
The customers can send more than 100 SMS / day per
SIM on the blackout days such as New Year, Pongal,
Diwali and Christmas. The customers could choose
Partially Blocked DND category, where they will
receive SMS in select categories or Fully Blocked
(SMS ‘START 0′ to 1909 ) DND category. All the
commercial SMS will not be allowed from 9pm to 9am
even for the customers in the Partially Blocked
category.