IDEA CELLULAR LOST GOOD PERCENT OF USER BASE

Idea Cellular says its overall mobile data user base (including 2G and 3G) has slipped to 25.5 million as it eliminated incidental data users. The operator added 4.6 million new 3G users during 2013 with 3G EoP user base (voice and data) now at 8.7 million.
Idea's mobile data ARPU (average revenue per user), however, has improved to Rs. 91 in Q3FY14, up from Rs. 52 in Q3 FY13. The blended mobile data usage per user grew to 309 MB. Total data volume grew at 107.6% to 20.8 bn MB in Q3FY14 (v/s 10.0 bn MB in FY13). However, with a grim battle for data supremacy, the ‘Average Realised Rate per MB’ (ARMB) fell sharply by 1.3 paisa from 31.0p/MB (Q3FY13) to 29.6p/MB (Q3FY14).