AIRTEL'S HIKE APP CROSSED 5 LAKH DOWNLOADS

Bharti SoftBank's free mobile messaging app 'hike', which was launched globally in December last year, has crossed 5 million subscribers. "The free mobile messaging app 'hike' from Bharti SoftBank (BSB), has crossed the 5 million active subscribers mark in just four months after its launch. This makes 'hike' one of the fastest growing free mobile apps globally," the company said in a statement.
Bharti SoftBank (BSB) is a joint venture between Bharti Enterprises and mobile communication and broadband services firm Softbank. The app, which allows users to send free SMS, even to contacts who do not have 'hike' on their handsets, provides its subscribersaccess anywhere across Airtel's global network. Users can also share location, photos and videos with other users. In India, 'hike' has seen a phenomenal uptake and adoptionfor its unique 'hike' to SMS feature that allows users to send free messages to even those friends/contacts who do not have the app on their mobile phone, it added.
Besides, it allows users to send free instant messages to friends/contacts who have 'hike' on their phones, anywhere acrossits global network. Users can also share location and rich media such as photos and videos. BSB has introduced an update to 'hike' called 'hike 2.0', which brings with it status updates with moods that allows users post updates about what they are up to or what they are thinking in real-time to their close friends only, it said.