NOKIA INDIA PARTNERS WITH FC BARCELONA

Nokia India has partnered with FC Barcelona to create an
engagement platform for the Indian football fans by launching
a new brand campaign called 'Tiki Taka with Nokia Lumia'. The
campaign is based on FC
Barcelona's famous style of play 'Tiki Taka' and would let the
customers engage with their favorite football club.
'Tiki Taka with Nokia Lumia' is aimed at bringing football fans
closer to their favorite club, FC Barcelona. It is based on the
philosophy of Tiki Taka – sharing,
connecting people, being
spontaneous and social.
This campaign will run for 6 months, enabling fans to constantly engage with the
brands through a variety of forms including digital, television,
on ground activation and an exclusive FC Barcelona mobile
app on Nokia Lumia
smartphones.
The campaign will form a dream team of 11 lucky consumers who
will travel to Barcelona to meet the FC Barcelona players and watch
the team play at the
hallowed Camp Nou.