TRAI RESTRICTS NUMBER OF SMS TO 100 PER DAY

Beginning
September
27,you
will not
be able
to send
more
than100
SMS in
one day.
Telecom
Regulatory
Authority of India (TRAI) has announced Per Day
Per Sim (PDPS) rule under which telecom service
providers have been asked to withdraw their SMS
service packs that allow customers to send over 100
SMS per day. According to TRAI, the move is aimed
at preventing telemarketers from bombarding your
mobile with unwanted calls and SMS.
TRAI's latest move will certainly prompt mobile users
to make phone calls instead of sending SMS.
Withdrawal of SMS service packs will also hit the
pockets of users who get unlimited free SMS by
paying nearly Rs. 100 monthly. However, TRAI
believes the capping SMS will be the best way to
protect the interests of customers. "In case of prepaid
users, you can monitor it on a day-today basis but for
postpaid customers , you will look at the number at the
endof the month," TOI quotes Rajan S Mathews ,
director general of COAI.
The SMS cap comes weeks after TRAI ruled that
telemarketers cannot call subscribers registered with
the National Do Not Call Registery between 9am to
9pm. Telemarketers cannot call subscribers, who have
registered under the “fully blocked'” category.
However, telecom regulator has allowed users to
access information on selected sectors such as sports,
real estate and consumer goods.
Short messages are particularly popular among the
youth. Presently, all the telecom companies offer SMS
service packs, which allow users to send more than
100 SMS daily. These SMS packs are popular for their
ultra low prices, which are under Rs. 100. Restriction is
likely to disappoint a number of mobile users,
especially those who cannot afford smartphones such
as BlackBerry.