NOKIA ANNOUNCES "NOKIA TUNE REMAKE" CONTEST

While audio branding is not something that we hear
(pun unintended) about everyday, Nokia’s classic
ringtone – or the “Nokia Tune”, at least to my
generation, is certainly heraldic, and has become
unmistakably associated with the Finnish mobile giant
since it was first introduced, back in 1994.
Now as a distinct sign of the changing times – Nokia
has decided to rebrand itself, and refresh the “world’s
most recognised audio brand asset”, by announcing a
contest to compose the new Nokia Tune. The new
signature tune will begin shipping with select Nokia
devices in 2012.
The Nokia Tune Remake contest, held in association
with AudioDraft, will close on October 2nd, so if the
$10,000 grand prize excites you, or the chance to be
heard a billion times a day all over the world on over
100 million projected devices, you better get cracking.
Visit nokiatune.audiodraft.com to register.
A total of ten entries will enter the finals – the five
most voted for entries, and five entries picked by
judges, who will also pick the winner, and five runner-
ups. The runner-ups will get their tunes hosted on the
Ovi Store for download, and $1,000 each.