LOOP MOBILE LAUNCHES MOBILE MONEY SERVICE

Loop Mobile has announced a Mobile Money service
for its subscribers, enabling them to pay a variety of
bills, recharge their mobiles and DTH TVs (across
major operators), book movie and travel tickets, do
some online shopping, and get a variety of deals,
reports, and vouchers, all directly on their mobile
phones via an SMS-based system.
The Mobile Money service has been launched in
partnership with ZipCash, and to activate it, Loop
Mobile subscribers will have to visit a Loop Mobile
Gallery outlet, where they can register, and deposit
cash to be used as their mobile currency – not too
elegant a solution, but we hope Loop Mobile will
enable some form of online mobile wallet recharge
via credit/debit cards soon enough. There's also talk
(via MediaNama) about the non-divisibility of
coupons and vouchers, a problem that will result in
foreiture of the balance of any coupon-based
transaction, something other services, like Airtel
Money, or cash cards like Itz Cash, end up avoiding.
Loop Mobile also plans to tie the Mobile Money service
up with restaurants, in the future.